E Armfield

Let's address the elephant in the design studio. AI has made creating a logo easier than ever. With a few prompts, almost anyone can generate something that looks like a professional logo. And honestly? Some of the results are pretty impressive. But here's the catch: creating a logo image and delivering a professional, print-ready logo are two very different things. A logo is more than a pretty picture Your logo needs to work everywhere your business exists: on your website, business cards, brochures, signage, vehicle branding, embroidered shirts and packaging. An image that looks great on a screen might become pixelated when enlarged, lose detail when reduced, or simply not work for certain printing methods. That's where the technical side…

SE“what”? I hear many clients say. For most this unknown probably feels more like SOS, mainly because you have no idea what it is and if you need it? Simply put, SEO (Search Engine Optimization) matters. It helps your website show up when people search for things related to your business. Think of it like this: SEO is what helps you get noticed on Google, bringing more people to your website without having to pay Google for ads. Why SEO Matters for Your Business Imagine you’re a bakery in a bustling city. There are tons of people out there who love what you offer, but if they can’t find your bakery, they’ll go somewhere else. SEO is like putting up…

When I was teaching at CPUT many years ago, one of the prescribed textbooks was Don’t make me think by Steve Krug. Even though I thought I knew the principles of website design and usability he highlighted, it only started to truly resonate when I applied them to my website design. Since then, when I open a website where Steve’s principles are not applied, it is no shock to find out that the conversion of the website reflects this. Which made me realise, just having a website, it not good enough. Yes, it means you have an online presence, but does it do its job effectively? Effectively enough that it communicates clearly and effectively but more importantly, converts leads for…

As he often does, my husband shared a YouTube video with me the other day. We had been talking about PowerPoint presentations recently and when I glanced at my phone I saw this video was a TED Talk on “How to avoid death By PowerPoint” by David JP Phillips. It was quite insightful and if you have 20 minutes to spare, watch it. If you don’t have 20 minutes, take 3 minutes to read my blog below where I highlighted his 5 tips as well as what to avoid when creating your PowerPoints. In his video, Phillips gives five design principles that will cognitively and psychologically optimize PowerPoint slides. He says: "And if you haven’t used them before, they will…

Designing a logo requires careful consideration of various factors to ensure that the final result effectively represents the brand and communicates its values. Before we design a logo for any company or individual we always ask them to complete a document which answers  important questions to think about before designing the logo. This helps both the client (and us) to create the best possible brand. Some of these considerations are: What is the brand's identity and values? Understand the essence of the brand, its mission, values, and unique selling points. This will help you create a logo that resonates with the brand's core message. Who is the target audience? Consider the demographics, preferences, and interests of the target audience. The…

In today's fast-paced business world, having a strong online presence is essential for companies looking to grow and network. With over 740 million users worldwide, LinkedIn has established itself as the leading professional networking platform, providing businesses with a powerful tool to reach new clients, network with industry leaders, and grow their brands. One of the key benefits of LinkedIn for companies is the ability to connect with potential clients. By sharing relevant content and engaging with users, companies can build their brand, increase their visibility, and attract new clients. Another valuable feature of LinkedIn is the ability to network with industry leaders and other professionals. Through LinkedIn groups, businesses can connect with others in their field, share their expertise,…

Every new year we are inspired by the latest trends, especially when it comes to the ever-changing world of websites. Not only do we want to design functional and user-friendly web pages, but also want to make sure what we bring to the table stays fresh and relevant. We pinpointed our Top 5 website trends for 2023.