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Seo Search Engine Optimization

Navigating the SEO Maze: Steering Clear of Common Pitfalls

We would like to shed light on a topic often considered the backbone of online visibility - Search Engine Optimisation (SEO). While SEO can significantly enhance your online presence, it's crucial to be aware of the potential pitfalls that may hinder your efforts. Let's delve into some of these challenges: Overemphasis on Keywords: It's easy to get caught up in the keyword frenzy, but an excessive focus on stuffing content with keywords can lead to a poor user experience. Remember, quality content should always be the priority. Balance is key! Neglecting Mobile Optimisation: With the increasing use of smartphones, ignoring mobile optimisation can be detrimental to your website. Search engines prioritise mobile-friendly websites, and a lack of responsiveness can negatively…

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Logo Design Post

Key Considerations Before Designing a Logo

Designing a logo requires careful consideration of various factors to ensure that the final result effectively represents the brand and communicates its values. Before we design a logo for any company or individual we always ask them to complete a document which answers  important questions to think about before designing the logo. This helps both the client (and us) to create the best possible brand. Some of these considerations are: What is the brand's identity and values? Understand the essence of the brand, its mission, values, and unique selling points. This will help you create a logo that resonates with the brand's core message. Who is the target audience? Consider the demographics, preferences, and interests of the target audience. The…

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Linkedin

The value of LinkedIn for companies’ growth and networking

In today's fast-paced business world, having a strong online presence is essential for companies looking to grow and network. With over 740 million users worldwide, LinkedIn has established itself as the leading professional networking platform, providing businesses with a powerful tool to reach new clients, network with industry leaders, and grow their brands. One of the key benefits of LinkedIn for companies is the ability to connect with potential clients. By sharing relevant content and engaging with users, companies can build their brand, increase their visibility, and attract new clients. Another valuable feature of LinkedIn is the ability to network with industry leaders and other professionals. Through LinkedIn groups, businesses can connect with others in their field, share their expertise,…

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Top5 Trends

Our top 5 website trends for 2023

Every new year we are inspired by the latest trends, especially when it comes to the ever-changing world of websites. Not only do we want to design functional and user-friendly web pages, but also want to make sure what we bring to the table stays fresh and relevant. We pinpointed our Top 5 website trends for 2023.

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Logo Trends 2023b

Logo Design Trends of 2023

Your logo is a visual depiction of your brand. It has to be designed to stand out and be easily recognizable. When you start your business - or are thinking of rebranding your current one - the last thing you want is for it to come dated quickly. It needs to be modern and timeless. The points below will help guide you in understanding the logo design trends of 2023. Trend 1 - Minimalistic We’ve all heard the saying "less is more" and with logo design, it can't be more true. Instead of using lots of colours and too much detail, a minimalist logo design tends to consist of simple, easily readable fonts, a striking symbol and concept, and a…

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Anthony Rodinis

It's always a pleasure working with Este' and her team...they consistently produce great quality work and are always on hand to help out when a deadline suddenly emerges! Would recommend to anyone looking for a go-to team of creatives...

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Darren Sharland

I have worked with Two Fishes for a little over 3 years branding two enterprises with regular expansions of branding. I am a British / South African citizen living in Portugal and enormously appreciate the quality of communication and service I receive as well as the consistent realization of the vision that is achieved. The team is creative & professional and with good direction, offer fast accurate turnaround. I continue to support this business and the team behind it.

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Silvermoon

Amazing team , Este and Talitha designed an incredible label , factsheets , helped me with social media designs and with printing the labels. Extremely professional , efficient and creative team with incredible response time. I look foreward to our next project together , thanks again???

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Animate Character

Why wait, let’s animate

Did you know we produce animations and design custom characters? Short messages are put together as small motion graphics to be placed on social media or a website. The message can either inform or be used as a teaser to engage the client. We can also design characters to be used as narrators in simple comic-form stories. Contact Esté to chat about how we can improve your offering via animations or characters.

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Branding

Why is a logo or brand design important?

When thinking of new products or a new business venture, a logo or brand (brand identity) is the last thing on our mind. In fact, when conceptualising a product or service, a logo is the last thing one thinks up until the product has been finalised and the logo can be designed to portray the attributes of that specific product or service. It is however vital to have a logo and below we explain why. Then there is the brand. A brand (or branding) is a bit more complicated than just having your company name in a symbol and font. Your brand and brand identity describe al the attributes of your organisation in something as simple as a symbol like…

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Monday – Thursday
08:00 to 16:30
Friday
08:00 to 16:00
Saturdays, Sundays & SA Public Holidays
Closed

Contact us

t: +27 (0)21 919 3831
m: +27 (0)83 231 6912
e: feedback@twofishesdesign.co.za

Copyright Two Fishes Design 2023 – All Rights Reserved

Studio Hours

Monday – Thursday
08:00 to 16:30
Friday
08:00 to 16:00
Saturdays, Sundays & SA Public Holidays
Closed

Contact us

t: +27 (0)21 919 3831
m: +27 (0)83 231 6912
e: feedback@twofishesdesign.co.za

Copyright Two Fishes Design 2023 – All Rights Reserved

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