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When thinking of new products or a new business venture, a logo or brand (brand identity) is the last thing on our mind. In fact, when conceptualising a product or service, a logo is the last thing one thinks up until the product has been finalised and the logo can be designed to portray the attributes of that specific product or service. It is however vital to have a logo and below we explain why. Then there is the brand. A brand (or branding) is a bit more complicated than just having your company name in a symbol and font. Your brand and brand identity describe al the attributes of your organisation in something as simple as a symbol like…

This is a question many old and new website owners have. Years back business owners used the term: getting feet through the door. Before online shopping and websites getting feet through the door seemed easier than getting visits to your website today. It seemed simple, just have a sale, and advertise it in the local media and put-up posters on lamp posts. Those days, doing this drew feet to your business, and in turn the more feet meant more sales, see easy peasy lemon squeezy. Here at TFD we continually do research on how to help you get more feet through your "online" door and although it’s not as easy as putting up posters anymore. With the correct knowledge, advice, and…

Work in this context can mean at least 3 different things: work in getting new leads and prospective clients work in terms of it reflecting your brand correctly which means you are targeting the correct market and work effectively on all devices when used by your prospects. If your website doesn’t work FOR you in all 3 of these ways, then you need to consider building a new website.  A site that effectively promotes your services or products and helps to bring in more enquiries. Otherwise, what’s the point in having an online marketing tool that isn’t actively and powerfully WORKING to help your business grow and flourish? In certain cases I’m sure you are aware if your website is doing its job or…