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Pixels

Pixels with Purpose: Crafting the digital renaissance through quality Web and Graphic Design

In today's hyperconnected world, where attention spans are fleeting and competition is fierce, the importance of quality web and graphic design cannot be overstated. From the moment a visitor lands on a website to the split-second decision to engage with a social media post, design plays a pivotal role in capturing attention and fostering meaningful interactions. But what exactly constitutes quality design in the digital landscape? It’s more than just pretty visuals and eye-catching colours—it’s about crafting experiences that are intuitive, immersive, and memorable. It’s about striking the delicate balance between form and function, where aesthetics serve a purpose and usability reigns supreme. However, in a world where cost-saving measures are often at the top of one’s mind, opting for…

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10 Questions

10 Questions: Choosing the Perfect Business Name

We often get clients who not only need help with their logo design but also with choosing the right name for their new business venture. When choosing a new business name, asking the right questions can help you make informed decisions and ensure that the name aligns with your brand and business goals. Here are 10 questions to consider: Is the Name Available? Before falling in love with a name, check its availability for registration and ensure there are no trademarks or existing businesses with the same or similar names. Does it Reflect Your Business? Does the name clearly convey the nature of your business and the products or services you offer? A name that aligns with your business can…

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Seo Search Engine Optimization

Navigating the SEO Maze: Steering Clear of Common Pitfalls

We would like to shed light on a topic often considered the backbone of online visibility - Search Engine Optimisation (SEO). While SEO can significantly enhance your online presence, it's crucial to be aware of the potential pitfalls that may hinder your efforts. Let's delve into some of these challenges: Overemphasis on Keywords: It's easy to get caught up in the keyword frenzy, but an excessive focus on stuffing content with keywords can lead to a poor user experience. Remember, quality content should always be the priority. Balance is key! Neglecting Mobile Optimisation: With the increasing use of smartphones, ignoring mobile optimisation can be detrimental to your website. Search engines prioritise mobile-friendly websites, and a lack of responsiveness can negatively…

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Logo Design Post

Key Considerations Before Designing a Logo

Designing a logo requires careful consideration of various factors to ensure that the final result effectively represents the brand and communicates its values. Before we design a logo for any company or individual we always ask them to complete a document which answers  important questions to think about before designing the logo. This helps both the client (and us) to create the best possible brand. Some of these considerations are: What is the brand's identity and values? Understand the essence of the brand, its mission, values, and unique selling points. This will help you create a logo that resonates with the brand's core message. Who is the target audience? Consider the demographics, preferences, and interests of the target audience. The…

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Linkedin

The value of LinkedIn for companies’ growth and networking

In today's fast-paced business world, having a strong online presence is essential for companies looking to grow and network. With over 740 million users worldwide, LinkedIn has established itself as the leading professional networking platform, providing businesses with a powerful tool to reach new clients, network with industry leaders, and grow their brands. One of the key benefits of LinkedIn for companies is the ability to connect with potential clients. By sharing relevant content and engaging with users, companies can build their brand, increase their visibility, and attract new clients. Another valuable feature of LinkedIn is the ability to network with industry leaders and other professionals. Through LinkedIn groups, businesses can connect with others in their field, share their expertise,…

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Top5 Trends

Our top 5 website trends for 2023

Every new year we are inspired by the latest trends, especially when it comes to the ever-changing world of websites. Not only do we want to design functional and user-friendly web pages, but also want to make sure what we bring to the table stays fresh and relevant. We pinpointed our Top 5 website trends for 2023.

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Logo Trends 2023b

Logo Design Trends of 2023

Your logo is a visual depiction of your brand. It has to be designed to stand out and be easily recognizable. When you start your business - or are thinking of rebranding your current one - the last thing you want is for it to come dated quickly. It needs to be modern and timeless. The points below will help guide you in understanding the logo design trends of 2023. Trend 1 - Minimalistic We’ve all heard the saying "less is more" and with logo design, it can't be more true. Instead of using lots of colours and too much detail, a minimalist logo design tends to consist of simple, easily readable fonts, a striking symbol and concept, and a…

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Animate Character

Why wait, let’s animate

Did you know we produce animations and design custom characters? Short messages are put together as small motion graphics to be placed on social media or a website. The message can either inform or be used as a teaser to engage the client. We can also design characters to be used as narrators in simple comic-form stories. Contact Esté to chat about how we can improve your offering via animations or characters.

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Branding

Why is a logo or brand design important?

When thinking of new products or a new business venture, a logo or brand (brand identity) is the last thing on our mind. In fact, when conceptualising a product or service, a logo is the last thing one thinks up until the product has been finalised and the logo can be designed to portray the attributes of that specific product or service. It is however vital to have a logo and below we explain why. Then there is the brand. A brand (or branding) is a bit more complicated than just having your company name in a symbol and font. Your brand and brand identity describe al the attributes of your organisation in something as simple as a symbol like…

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Tfd Traffic

How can I get more traffic to my website?

This is a question many old and new website owners have. Years back business owners used the term: getting feet through the door. Before online shopping and websites getting feet through the door seemed easier than getting visits to your website today. It seemed simple, just have a sale, and advertise it in the local media and put-up posters on lamp posts. Those days, doing this drew feet to your business, and in turn the more feet meant more sales, see easy peasy lemon squeezy. Here at TFD we continually do research on how to help you get more feet through your "online" door and although it’s not as easy as putting up posters anymore. With the correct knowledge, advice, and…

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Studio Hours

Monday – Thursday
08:00 to 16:30
Friday
08:00 to 16:00
Saturdays, Sundays & SA Public Holidays
Closed

Contact us

t: +27 (0)21 919 3831
m: +27 (0)83 231 6912
e: feedback@twofishesdesign.co.za

Copyright Two Fishes Design 2024 – All Rights Reserved

Studio Hours

Monday – Thursday
08:00 to 16:30
Friday
08:00 to 16:00
Saturdays, Sundays & SA Public Holidays
Closed

Contact us

t: +27 (0)21 919 3831
m: +27 (0)83 231 6912
e: feedback@twofishesdesign.co.za

Copyright Two Fishes Design 2024 – All Rights Reserved

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