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Branding

Why is a logo or brand design important?

When thinking of new products or a new business venture, a logo or brand (brand identity) is the last thing on our mind. In fact, when conceptualising a product or service, a logo is the last thing one thinks up until the product has been finalised and the logo can be designed to portray the attributes of that specific product or service. It is however vital to have a logo and below we explain why. Then there is the brand. A brand (or branding) is a bit more complicated than just having your company name in a symbol and font. Your brand and brand identity describe al the attributes of your organisation in something as simple as a symbol like…

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Tfd Traffic

How can I get more traffic to my website?

This is a question many old and new website owners have. Years back business owners used the term: getting feet through the door. Before online shopping and websites getting feet through the door seemed easier than getting visits to your website today. It seemed simple, just have a sale, and advertise it in the local media and put-up posters on lamp posts. Those days, doing this drew feet to your business, and in turn the more feet meant more sales, see easy peasy lemon squeezy. Here at TFD we continually do research on how to help you get more feet through your "online" door and although it’s not as easy as putting up posters anymore. With the correct knowledge, advice, and…

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Ban Before After

Does your website work FOR you?

Work in this context can mean at least 3 different things: work in getting new leads and prospective clients work in terms of it reflecting your brand correctly which means you are targeting the correct market and work effectively on all devices when used by your prospects. If your website doesn’t work FOR you in all 3 of these ways, then you need to consider building a new website.  A site that effectively promotes your services or products and helps to bring in more enquiries. Otherwise, what’s the point in having an online marketing tool that isn’t actively and powerfully WORKING to help your business grow and flourish? In certain cases I’m sure you are aware if your website is doing its job or…

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Tfd Maintenance

Maintenance, what maintenance?

Most people like my mom and dad are not computer geeks and generally don’t understand all this computer and interweb jargon like SEO, Backlinks, Favicon and Hyperlink just to throw a few out there. We all however know that it is important to have a presence (your website) on the interwebs. This presence is your shopfront window to what services and / or products you or your organisation has on offer to consumers on the www. And just as shopkeepers of old use to change and maintain their shopfront window  your presence on the internet also requires change and maintenance. In fact for your website to stay current and able to attract possible clientele, your website requires regular maintenance. This…

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