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When I was teaching at CPUT many years ago, one of the prescribed textbooks was Don’t make me think by Steve Krug. Even though I thought I knew the principles of website design and usability he highlighted, it only started to truly resonate when I applied them to my website design. Since then, when I open a website where Steve’s principles are not applied, it is no shock to find out that the conversion of the website reflects this. Which made me realise, just having a website, it not good enough. Yes, it means you have an online presence, but does it do its job effectively? Effectively enough that it communicates clearly and effectively but more importantly, converts leads for…

As he often does, my husband shared a YouTube video with me the other day. We had been talking about PowerPoint presentations recently and when I glanced at my phone I saw this video was a TED Talk on “How to avoid death By PowerPoint” by David JP Phillips. It was quite insightful and if you have 20 minutes to spare, watch it. If you don’t have 20 minutes, take 3 minutes to read my blog below where I highlighted his 5 tips as well as what to avoid when creating your PowerPoints. In his video, Phillips gives five design principles that will cognitively and psychologically optimize PowerPoint slides. He says: "And if you haven’t used them before, they will…

Designing a logo requires careful consideration of various factors to ensure that the final result effectively represents the brand and communicates its values. Before we design a logo for any company or individual we always ask them to complete a document which answers  important questions to think about before designing the logo. This helps both the client (and us) to create the best possible brand. Some of these considerations are: What is the brand's identity and values? Understand the essence of the brand, its mission, values, and unique selling points. This will help you create a logo that resonates with the brand's core message. Who is the target audience? Consider the demographics, preferences, and interests of the target audience. The…

In today's fast-paced business world, having a strong online presence is essential for companies looking to grow and network. With over 740 million users worldwide, LinkedIn has established itself as the leading professional networking platform, providing businesses with a powerful tool to reach new clients, network with industry leaders, and grow their brands. One of the key benefits of LinkedIn for companies is the ability to connect with potential clients. By sharing relevant content and engaging with users, companies can build their brand, increase their visibility, and attract new clients. Another valuable feature of LinkedIn is the ability to network with industry leaders and other professionals. Through LinkedIn groups, businesses can connect with others in their field, share their expertise,…

Every new year we are inspired by the latest trends, especially when it comes to the ever-changing world of websites. Not only do we want to design functional and user-friendly web pages, but also want to make sure what we bring to the table stays fresh and relevant. We pinpointed our Top 5 website trends for 2023.

Your logo is a visual depiction of your brand. It has to be designed to stand out and be easily recognizable. When you start your business - or are thinking of rebranding your current one - the last thing you want is for it to come dated quickly. It needs to be modern and timeless. The points below will help guide you in understanding the logo design trends of 2023. Trend 1 - Minimalistic We’ve all heard the saying "less is more" and with logo design, it can't be more true. Instead of using lots of colours and too much detail, a minimalist logo design tends to consist of simple, easily readable fonts, a striking symbol and concept, and a…

Did you know we produce animations and design custom characters? Short messages are put together as small motion graphics to be placed on social media or a website. The message can either inform or be used as a teaser to engage the client. We can also design characters to be used as narrators in simple comic-form stories. Contact Esté to chat about how we can improve your offering via animations or characters.