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In today's fast-paced business world, having a strong online presence is essential for companies looking to grow and network. With over 740 million users worldwide, LinkedIn has established itself as the leading professional networking platform, providing businesses with a powerful tool to reach new clients, network with industry leaders, and grow their brands. One of the key benefits of LinkedIn for companies is the ability to connect with potential clients. By sharing relevant content and engaging with users, companies can build their brand, increase their visibility, and attract new clients. Another valuable feature of LinkedIn is the ability to network with industry leaders and other professionals. Through LinkedIn groups, businesses can connect with others in their field, share their expertise,…

When thinking of new products or a new business venture, a logo or brand (brand identity) is the last thing on our mind. In fact, when conceptualising a product or service, a logo is the last thing one thinks up until the product has been finalised and the logo can be designed to portray the attributes of that specific product or service. It is however vital to have a logo and below we explain why. Then there is the brand. A brand (or branding) is a bit more complicated than just having your company name in a symbol and font. Your brand and brand identity describe al the attributes of your organisation in something as simple as a symbol like…

When I was teaching at CPUT many years ago, one of the prescribed textbooks was Don’t make me think by Steve Krug. Even though I thought I knew the principles of website design and usability he highlighted, it only started to truly resonate when I applied them to my website design. Since then, when I open a website where Steve’s principles are not applied, it is no shock to find out that the conversion of the website reflects this. Which made me realise, just having a website, it not good enough. Yes, it means you have an online presence, but does it do its job effectively? Effectively enough that it communicates clearly and effectively but more importantly, converts leads for…

SE“what”? I hear many clients say. For most this unknown probably feels more like SOS, mainly because you have no idea what it is and if you need it? Simply put, SEO (Search Engine Optimization) matters. It helps your website show up when people search for things related to your business. Think of it like this: SEO is what helps you get noticed on Google, bringing more people to your website without having to pay Google for ads. Why SEO Matters for Your Business Imagine you’re a bakery in a bustling city. There are tons of people out there who love what you offer, but if they can’t find your bakery, they’ll go somewhere else. SEO is like putting up…

Did you know we produce animations and design custom characters? Short messages are put together as small motion graphics to be placed on social media or a website. The message can either inform or be used as a teaser to engage the client. We can also design characters to be used as narrators in simple comic-form stories. Contact Esté to chat about how we can improve your offering via animations or characters.